With the holiday season approaching, the Church launched an impressive Christmas initiative online this week that centres on “the reason for the season—Jesus Christ," according to a report on LDS.org.
- Church Launches Online Christmas Initiative
- Sydney Temple with Christmas Lights
- Sydney Temple
- Sydney Temple
- Sydney Temple
- Sydney Temple
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The report continues: “All of our messaging is focused on helping people understand that Mormons are Christian,” explained Ron Wilson, senior manager for Internet and advertising for the [Latter-day Saints’] Missionary Department. “Mormons do participate in Christmas and worship Christ.”
“At mormon.org/christmas, individuals can download free Christmas music from the Mormon Tabernacle Choir, request a free Bible, download the Bible Videos app for Android and iOS, chat with a member, or request a missionary visit."
In New York, the media initiative includes interactive and static billboards, advertising on buses and on the Internet, and even taxicab toppers. The ads emphasize a Christmas season centred on the Saviour, family, love, service, and worship, and refer people to mormon.org, where they can learn more about the Church and the gospel.
Read more at LDS.org.
Go to the Mormon.org Christmas website.
New York campaign information here.