News Release

Church Launches Online Christmas Initiative

With the holiday season approaching, the Church launched an impressive Christmas initiative online this week that centres on “the reason for the season—Jesus Christ," according to a report on

The report continues: “All of our messaging is focused on helping people understand that Mormons are Christian,” explained Ron Wilson, senior manager for Internet and advertising for the [Latter-day Saints’] Missionary Department. “Mormons do participate in Christmas and worship Christ.”

“At, individuals can download free Christmas music from the Mormon Tabernacle Choir, request a free Bible, download the Bible Videos app for Android and iOS, chat with a member, or request a missionary visit."

In New York, the media initiative includes interactive and static billboards, advertising on buses and on the Internet, and even taxicab toppers. The ads emphasize a Christmas season centred on the Saviour, family, love, service, and worship, and refer people to, where they can learn more about the Church and the gospel.


Go to the Christmas website.

New York campaign information here.

This Nativity video is part of the online Christmas initiative


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